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Media Relations

MEDIA RELATIONS IS THE CORNERSTONE OF PR.

From hyperlocal outlets to the largest niche and broad-based media in the country, mPR utilizes media relationships across print, TV, radio, podcasts and online to connect clients with key audiences and help shape public perception when and where it matters.

 

Because we're an all-senior communications team, we are assertive and scrappy on behalf of our clients. We know the top-tier reporters because we have worked with them for years. We're tenacious and pick up the phone to call these journalists regularly.

We take a great deal of ownership and pride in the organizations we support, acting as staunch advocates for their stories, but we don't waste anyone's time on a pitch that isn't newsworthy. We understand what reporters need in the rapidly evolving media landscape, and we mine for hard news hooks to create compelling, high-impact stories that help propel our clients forward.

This year, our clients have appeared in: 

Services associated with our media relations program: 

  • Educate and engage core press and analyst stakeholders 

  • Nurture and deepen relationships with local and national media

  • Plan around, execute and support key announcements

  • Develop proactive pitches to stay top of mind with key media

  • Pursue newsjacking efforts when relevant news emerges, working quickly with you to identify and deploy a timely POV

  • Prepare designated spokespeople for media interviews with talking points and key messages 

  • Work with your team to amplify coverage across owned and social channels

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